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Press_ What's Checking in Long Beach: Boutiquing for the Boom

The Polymer_ Program

Posted on August 16 2019

View the entire article here: 

https://www.apparelnews.net/news/2019/aug/15/whats-checking-long-beach-boutiquing-boom/

Port
402 St. Louis Ave.

www.portlbc.com

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Port interior

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Polymer | Photos courtesy of Port and Polymer

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Port soccer jersey

Jim Leatherman started his career in marketing and selling footwear and clothes for action-sports brands. In 2011, he opened Port in Long Beach’s Retro Row district to sell a clothing brand of the same name as his footwear line, Broken Homme, which he founded with Josh Johnson. They also looked for clothes with a distinct Long Beach flavor.

“We were very focused on hyperlocal product that goes to our community,” Leatherman said. “It also resonates with people outside the community.”

Case in point: One of Port’s top-selling items is a twill baseball cap that bears the felt letters “LB,” for Long Beach. The caps retail for $39, said Anthony Fernandez, who works in Port’s product development and in its bricks-and-mortar shop.

“It has a cult following,” Fernandez said of the caps. “It’s a way to keep representing the city when you are traveling.”

Other popular items are Port T-shirts, which honor Long Beach’s history. The brand’s Souvenir Map tee features graphics of oil derricks, which bear testimony to the Long Beach oil boom of the 1920s.

There also are $28 T-shirts to honor Long Beach’s architectural past, specifically the mid-20th-century architecture known as the Case Study homes, which were built in Long Beach by influential architect Edward Killingsworth.

T-shirts aren’t the only hot item at Port. Short-sleeve, button-down woven shirts from the Long Beach–headquartered brand Polymer are available for $58.

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